‎Roblox App

We made it easier for users to find new experiences and revisit experiences they’ve interacted with recently by introducing dynamic sorting on Home. We launched the beta of the text generation API that enables creators to implement LLM-powered gameplay mechanics. We overhauled Studio’s Explorer, the primary way creators use to manage and organize assets, by improving performance and eliminating most hangtime. We made significant improvements to Ads Manager, making it esaier for creators to create more engaging ad units, set up campaigns, and providing better reporting on ROI. We made the algorithm powering our ‘Recommended for You’ sort transparent, giving creators more insight into how they can improve their experiences’ discoverability on Roblox. We found that creators who use Regional Pricing have 26% more paying users in their experience.

Safety & Civility

Additionally, users with an active Roblox Premium subscription are able to trade limiteds amongst each other. After the original supply of that item runs out, players can resell them for a higher price. The prices of limited items range, with the most valuable ones costing millions of Robux. Some items on Roblox have a “limited” status, with only a few being available and the price of the item based on supply and demand rather than a fixed price.

We launched our new custom “Builder” typeface across all surfaces that Roblox supports today. We rolled out video ads, enabling all advertisers to publish an immersive video ad on the platform. We increased the visibility of Sponsored Experiences and introduced genre and country-level targeting, enabling advertisers to optimize their campaigns and reach their audience.

Players are able to add other users as friends (officially known as “connections” since 2025). Since November 2021, the programming language has been open sourced under the MIT License. Roblox does offer hacking victims a “rollback” for their items, although this is only offered once per account. They employ various techniques, such as creating phishing websites or create ploys in order to acquire a victim’s session token. It has been reported that the highest-earning creators have earned over $100,000 a year from item sales. Limited items made by the community cannot be traded and this feature is restricted to official items.

Speed Through Roblox’s Wildest Racers

We expanded phone verification to 100% of eligible users in Mexico, Spain, Argentina, Columbia, Chile, Peru. We want our virtual economy to be dynamic and reflective of market conditions so we’ve implemented a new system to make prices on Marketplace responsive to supply and demand. The Audio API empowers developers with unparalleled control over audio, particularly voice, accelerating communication and connection. We made changes to the publishing workflow for creating new items that makes it easier to publish and edit items. Creators can automatically rig, cage, segment, and skin 3D models in a few minutes, eliminating hours of manual work through the power of AI.

We opened up creation of marketplace assets on the platform, allowing people who meet a standard set of eligibility requirements to create and sell assets on the platform. We improved Roblox Studio’s assistant functionality, expanding where AI generated scripts can be inserted in experiences. We published a set of eligibility guidelines for the broader creator community on Roblox to continue growing the number of experiences that can publish ads. We improved debugging by giving creators insight into the number and type of API calls that might be impacting their experience’s performance. We improved our Constructive Solid Geometry system, making dynamic mesh interactions in experiences more performant.

The most popular game on the platform around this time was the role-playing game Adopt Me! Additionally, the average number of daily active players in 2020 had increased by 85% compared to 2019. Between March and April, Roblox reported having over 120 million monthly active players, which by that point the company said included over half of all kids in the United States that were under the age of 16. In May 2015, Roblox released an update that adjusted its physics engine to be more smooth and realistic, rather than being oriented around blocks.

• The sets included a code that was used to redeem virtual items, as well as blind boxes that contained random minifigures.
• Investigative journalism YouTube channel People Make Games accused the platform of “exploiting” younger game developers by promising them large amounts of money from creating games, only to apply high revenue cuts and leaving creators with little to no income.
• Among these new features was the Developer Exchange program, which initially only allowed payouts of up to $500.
• After the original supply of that item runs out, players can resell them for a higher price.
• They employ various techniques, such as creating phishing websites or create ploys in order to acquire a victim’s session token.

New “Top Playing Now” chart

From 2013 to 2014, Roblox released several updates to their development tools, adding new features. While the age estimation features can result in inaccurate age group assignment, the user can provide their ID to correct their age manually. For example, a user who is twelve years old can only communicate with users aged 9 to 15. Communication is further restricted to only allow users in similar age groups to communicate with each other.

While only Roblox developers were able to create avatar items early on, the capabilities of user-generated content has expanded greatly over time. Roblox is an online game platform and game creation system built around user-generated content and games, officially referred to as “experiences”. We released chat translations so that users around the world can communicate with each other, regardless of what language they speak.

Roblox was created in 2004 by co-founders and software engineers David Baszucki and Erik Cassel. Age verification and estimations are handled via Persona, a third-party provider of age verification software. Users can only communicate with each other after they perform an age check, which is done through either ID verification or having a video of themselves analyzed by age estimation software.

Throughout 2021, Roblox averaged 45.5 million daily active users, a 40% increase from the end of 2020. The company also expressed interest in porting Roblox to other virtual reality devices in the future. Around this time, Roblox began further working towards a vision that Baszucki described as a 30-year long plan where in which users have a “fully-fledged digital identity” in an environment such as Roblox. In light of the platform’s newfound popularity and use during lockdowns, Roblox introduced a new “Party Place” system, which were specific spaces that players could use to arrange meetups and events, such as virtual concerts.

We launched the Friend Referral Program, that allows creators chicken road game to offer rewards to player for inviting their connections to their experience. Several individual games on Roblox have accumulated revenues of over $10 million, while developers as a whole on the platform were collectively projected to have earned around $250 million over the course of 2020. The Netherlands and Belgium have restricted certain games on the platform due to their regulations on in-game “lootboxes”, which give out items based on random or unknown chances, to reduce children’s exposure to gambling.

We launched in-experience automatic translation, enabling creators to support up to 16 languages and bring their experiences to people all over the world. We launched one of our first commerce experiences, enabling people on Roblox to buy real-world movie tickets to see Beetlejuice, Beetlejuice at Fandango’s virtual box office. Creators can now enable editing of both mesh and image objects for their players, enabling more customization within their experiences and games for players. We began a test to increase the amount of server memory available to creators, enabling creators to create experience that can support more content and more players.